Zoola

Imagine: • If the power of web analytics and online digital direct marketing reached across offline retail • That digital marketing became demonstrably the best and cheapest way for even average-sized local merchants to win customers Meet Zoola: • A modern media company in the nascent “card-linked” sector • Digital convergence play that integrates card-linked big-data, analytics, digital marketing, cash-back loyalty and cause-based giving. • “Freemium” merchant analytics dashboard • Upsell product for low margin transactional processors • Links to digital marketing platform • In-store member sign up • Richest cash back programme in US • Model has longevity for merchants, does not destroy margins • Funded by transfer of merchant marketing to digital • No additional card or hardware required • Works with pre-existing loyalty programme • Clear regulatory and technological drivers • Card interchange fees compressed • Banks want merchants to fund loyalty • Rapid traction since launch