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Can you imagine a brand that is based on a common belief shared by billions of people. In fact, over 90% of the world's population share this common belief. A belief that is accepted and recognized by people of all races, colors, and creed. Whether or not, they are young or old, male or female. A belief that is the essence and foundation for all religions whether it's Christianity, Islam, Buddhism, Hinduism, Judaism etc. As a matter of fact, seven out of ten people who are not affiliated with any religious group, have this same belief. Historically, given that the quality and value of the brand is consistent, successful branding is driven primarily by emotion. Consumers buy branded products that they relate to, have passion for, connect with and have a strong belief in. A belief that has literally been around since the dawn of time and will remain forever....