About
VO2 launched at DEMO in November, 2014. We help brands keep score against competition, spot market disruption and predict market share. Our software supports business strategy decisions. How does VO2 work? VO2 structures millions of on-line conversations from social media and e-commerce, then applies computational linguistics, sophisticated brand equity frameworks and a series of algorithms to produce the VO2 Score which quantifies brand health and benchmarks competition. How is VO2 different? Facebook likes and Twitter followers don't equate to business success. Moreover, social listening systems have noisy data profiles and a simplistic "happy/sad" sentiment framework. Our approach analyzes the word-of-mouth surrounding a brand by measuring and modeling individual brand attributes like Quality and Trust. Our model is predictive in that it strongly correlates to a brand’s future market share. This is an extraordinary development in social analytics.